Elements of a Good Newsletter

Elements of a Good Newsletter

A good newsletter is a special timely report on a single subject; with high-quality content and a humble resource box at the end.

It is a personalized, concise statement from an expert or person thoroughly familiar with a specialized field. High quality, content-rich material with virtually no advertising is the key.

The specialized information in newsletters is current, and ideally cannot be found elsewhere. They are a logical extension to a trade or hobby.

Aimed at a select group, they often contain inside information in the field, hot tips, humorous anecdotes or news scoops.

Newsletters are not meant for the mass market. In fact, the average number of potential readers of newsletters in any one field is relatively small.

With all the print media and visual communications in this country, you might think there is a saturated market. And that is true when it comes to general interest mass market publications.

However, the need for specific information in highly specialized interests or fields is constantly increasing.

The focus of a good newsletter is success:

➢ Success in business;

➢ Success in hobbies;

➢ Success in health and happiness...

The information contained in the newsletters should enthusiastically motivate readers to follow the advice.

Since there is a high standard of competition within every aspect of our modern life; people search for ways to be in the know, and use enjoy using that information effectively.

One of the reasons subscribers remain loyal is because they are receiving superior knowledge and what can be gained by it. If a newsletter saves a subscriber thousands of dollars via excellent advice, then it is well worth the subscriber to purchase from you!

People tend to go with what they know.

So if you win the trust of your subscribers by constantly delivering outstanding value, they will naturally equate that to your offerings and business ethics, as well.