Why is the Internet Revolutionizing Network Marketing?
In the fast paced time and era of the information age, people get ahead in life not by working hard alone – they must work smart!The richest man in the world: Bill Gates has stated that the 3 most profitable industries in the world are:
(1) Information Technology
(2) Telecommunications
(3) Network Marketing
Isn’t it easy to see how a combination of the 3 largest business markets is going to help you achieve success beyond your wildest dreams?
What does the Internet have to offer?
Imagine:
(1) Video Conferencing
(2) Lead Capture Pages
(3) Sequential Autoresponders
(4) Rich Media Advertising
(5) E-mail Blasting
(6) Online Order Processing
And more…
These are examples of some tools on the Internet that can be used to your advantage in your network marketing business. These internet marketing tools can greatly benefit your network marketing efforts in recruiting.
Below is a general outline on the pros and cons of both Internet marketing and network marketing so you will be able to compare the various advantages and pitfalls. This will help you to evaluate and understand how to apply both to your advantage.
Comparison Between Network Marketing and Internet Marketing
Internet Marketing | Network Marketing |
Little direct human interaction: Hard to build relationships over the net | Success depends on building relationships with people |
No social skills required | Requires you to be good at talking to other people and good social skills. |
No loyalty to the team because you don’t really know them personally | Able to forge strong bonds with team because of working together |
No premises to impress prospects. Prospects have little confidence because of lack of premises. | Able to build large buildings to give distributors the confidence of a long term business. |
Requires online transactions and your acquiring your own e-currency. Merchant account charges and processing fees. | Cash business, check or credit card |
Prospecting can be done ANYTIME | Only when distributors are awake |
No need to drive to meetings | Meet online in the comfort of your own home |
No need to wait for or collect products from the warehouse. | Line up long queues, parking problems and heavy loads to carry |
Digital products. No waiting time, Instant customer gratification | Stocking, shipping problems |
Does prospecting for you without you physically being there or calling your prospect | Prospect might choose not to answer your call or may be too busy to meet up with you |
Follow-up done by sequential autoresponders | Follow up must be physically done by you or your upline |
Online training available anytime | Need to meet together for training and follow available timing |
No phones required | Phone bills cost a bomb |
Little to ZERO overheads | Petrol, Phone bills, entertainment charges, premises |
Little discipline. People are less productive at home due to distractions. | If you go to your office, you will be more productive compared to doing it at home. |
Internet Advertising ranges from zero to minimal. Qualified leads are filtered for you. | Advertising can be very expensive and it is hard to gauge the response. |
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