Press Release and SEO

Press Release and SEO

Creating your press release will require careful planning to get attention for your business or product. Keyword Search Engine Optimization (SEO) will help your press release bring more targeted viewers to you, as people search for the keywords you include in your press release.
Keyword optimized press releases give website owners fresh content that brings visitors. Reporters and website owners are looking for new and relevant subject matter.
RSS feed subscribers get automatic updates and displays of new press releases. If your press release is interesting or of relevant value, web content builders, article writers, and/or journalists might add them to their own website news columns. This gives your press release even more visibility and you more results.
SEO for press releases includes embedding anchor text within the press release and links with the chosen keywords in them. What is anchor text? Anchor text is link text that takes the visitor to your website. This is a great way to drive traffic to your website!
SEO press releases can cause significant amounts of website activity. The ROI can often be more than many other types of advertising.
Can a press release effectively be optimized to simultaneously appeal to journalists and search engines?
Yes – a good writer should be able to incorporate and utilize keywords effectively for search engine optimization, and attract consumers.

When your press release is found by main search engines, it can be picked up by news and industry journalists, and drive consumer traffic to your site in multiple ways.
RSS syndication to blogs and news websites bypasses the media filters and algorithms that search engines use and puts your press release in front of your audience.

A professional press release writer should have experience with SEO, RSS, and journalistic appeal. These writers should be able to craft your information within the SEO framework to be an appealing read for your audience.