Creating a Landing Page that Converts

Creating a Landing Page that Converts

The truth is that you can rely to only one sole way to pull in subscribers into your mailing list – by creating a landing page.

It makes sense, anyway, because not only do you do the work just once, your traffic driving efforts can be focused onto just one place rather than everywhere.

The Criteria of a Good Landing Page

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** Offer a freebie in exchange for your visitor’s email address.

I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

It is also a good method to prove your worth and show that you are an expert of your own domain or topic.

** The landing page must be written professionally.

When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Your landing page need not be long – a short letter will do. As long as you write an attention grabbing headline followed by your brief introduction and offer, you have scored much of a chance to convert more than 60 to 80 percent of your visitors into subscribers.

** No other links included.

Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page – not even a Google Adsense, either!

** Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter.

You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer.

Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie. He or she may choose to unsubscribe at any time.

Additional Tips

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** Get an eCover for your free product on offer. It doesn’t sell, but it HELPS your landing page sell the benefit of opting into your mailing list across to your visitor.

** Write black text over white layout. This is standard practice in writing letters even online. No other exceptions.

** To build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.