Choosing Your eZine Topic

Choosing Your eZine Topic

When choosing a topic to publish your online newsletter on, you must consider the following crucial factors, so much so they can actually determine your future success in eZine publishing and marketing.

Factor #1: Non-time Sensitive Content

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Look, you want to create content in advance so that you can relax later on and dispense to your subscribers at your own convenience.

Obviously, the latest news on TV and football scores count out of this. You want to be able to compile weeks of content ahead in a day or two.

Therefore, non-time sensitive information such as facts, articles and case studies make good content for your eZine publishing.

Factor #2: Starving Demand

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While there are a variety of newsletters published on the Internet (some of them being the insults and jokes eZine), you will do well to cater to a starving market that will always be on demand for the kind of content you offer.

Examples include Internet Marketing niches such as Resell Rights and Affiliate Marketing, Relationship niches such as dating and building relationships, and Food niches such as recipes.

Factor #3: Products You Can Endorse

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Having said that, you also want to have a steady stream of products or services you can endorse as your own or as an affiliate to your mailing list for profits.

This is otherwise impossible if you would have run an eZine on obscure topics or subjects where products are created rather less.

Factor #4: Advertisers

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Today, advertisers are getting more and more savvy. In other words, advertisers would rather advertise in “focused” eZines where their prospects are than to go all out blindly in a general eZine.

For example, an advertiser who sells products on relationships would find it wiser to advertise in a “relationships” eZine rather than the “jokes” eZine, regardless if the “jokes” eZine has more readers or not.